WordPress
SEOMaxx: Boosting Digital Agency WordPress Performance to 98 Mobile & Desktop
- Client: SEOMaxx
- Industry: Digital Agency
- Service: Speed Optimization
Results at a Glance
The Outcome
35 → 98
Mobile Score
62 → 98
Desktop Score
5.4s → 1.0s
Load Time
1.5% → 2.1%
Conversion Rate
Project Overview
What We Did for SEOMaxx
As a digital agency, SEOMaxx understood the importance of Core Web Vitals for search visibility, but their WordPress site was burdened by heavy design elements and unoptimized scripts. We stripped away the bloat, refactored their asset loading pipeline, and deployed advanced object caching. The final result is a near-instantaneous browsing experience, hitting a 98 PageSpeed score on both Mobile and Desktop, dramatically boosting user engagement and lead generation.
The Challenge
What Was Holding the Site Back
Heavy design elements delaying initial page render
Multiple unoptimized tracking and analytics scripts
Suboptimal caching strategy leading to high server response times
Layout shifts caused by improperly sized media assets
The Solution
How We Fixed It
Script & Asset Control
- Deferred non-critical analytics and tracking scripts
- Preloaded critical CSS and web fonts
- Removed conflicting WordPress plugins
Media Delivery Optimization
- Converted legacy image formats to WebP
- Implemented strict width and height attributes to prevent CLS
- Configured lazy-loading for below-the-fold media
Advanced Caching Architecture
- Deployed Redis object caching
- Optimized database transients
- Configured robust edge caching rules
Before vs After
The Transformation
Before
Before WP Flora
- Failed Core Web Vitals
- 5.4 second initial load times
- High bounce rate on service pages
After
After WP Flora
- Perfect Core Web Vitals scores
- Pages load in 1.0 seconds
- Significant increase in inbound leads
Final Metrics
Final Lighthouse Metrics
0.6s
First Contentful Paint
1.0s
Largest Contentful Paint
10ms
Total Blocking Time
0.001
Cumulative Layout Shift
1.2s
Speed Index
More Results
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