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Case Study: SEOMaxx

SEOMaxx: Boosting Digital Agency WordPress Performance to 98 Mobile & Desktop

Optimized SEOMaxx's agency website by eliminating layout shifts and accelerating render times for a 98 PageSpeed score across all devices.

Client
SEOMaxx
Industry
Digital Agency
Service
WordPress Infrastructure
Date
Nov 2024

The Impact

Real Results, Real Revenue

35 → 98
Mobile Score
62 → 98
Desktop Score
5.4s → 1.0s
Load Time
1.5% → 2.1%
Conversion Rate

As a digital agency, SEOMaxx understood the importance of Core Web Vitals for search visibility, but their WordPress site was burdened by heavy design elements and unoptimized scripts. We stripped away the bloat, refactored their asset loading pipeline, and deployed advanced object caching. The final result is a near-instantaneous browsing experience, hitting a 98 PageSpeed score on both Mobile and Desktop, dramatically boosting user engagement and lead generation.

The Challenge

Most sites don’t fail because of design. They fail because of how they load. Here is what we found holding this site back.

Heavy design elements delaying initial page render
Multiple unoptimized tracking and analytics scripts
Suboptimal caching strategy leading to high server response times
Layout shifts caused by improperly sized media assets

Our Approach

What We Actually Did

01

Script & Asset Control

  • Deferred non-critical analytics and tracking scripts
  • Preloaded critical CSS and web fonts
  • Removed conflicting WordPress plugins
02

Media Delivery Optimization

  • Converted legacy image formats to WebP
  • Implemented strict width and height attributes to prevent CLS
  • Configured lazy-loading for below-the-fold media
03

Advanced Caching Architecture

  • Deployed Redis object caching
  • Optimized database transients
  • Configured robust edge caching rules

From Frustrating to Instant

Before
  • Failed Core Web Vitals
  • 5.4 second initial load times
  • High bounce rate on service pages
After
  • Perfect Core Web Vitals scores
  • Pages load in 1.0 seconds
  • Significant increase in inbound leads

Core Web Vitals Impact

0.6s
First Contentful Paint
1.0s
Largest Contentful Paint
10ms
Total Blocking Time
0.001
Cumulative Layout Shift
1.2s
Speed Index

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