Refund & Cancellation Policy

The Guarantee

If we are unable to improve your WordPress website's performance after completing the agreed work, you will receive a 100% full refund of the service fee paid — no questions asked.

Pre-Service Assessment

Before accepting payment, we conduct a preliminary assessment of your website's infrastructure. Our guarantee is contingent on your website meeting minimum infrastructure requirements. We reserve the right to decline a project or recommend infrastructure upgrades before proceeding if we determine that:

• Your hosting environment is extremely limited (e.g., very slow shared hosting with no caching capability).
• Your website relies on a theme or plugin architecture that structurally prevents passing Core Web Vitals despite optimization efforts.
• Critical third-party scripts (e.g., heavy ad networks, chat widgets) are non-negotiable and cannot be deferred or removed.

In such cases, we will advise you in advance, and no payment will be collected until we agree on a feasible approach.

Exclusions

The guarantee is void if, after service delivery:

• You install new plugins, themes, or scripts that reintroduce performance issues.
• You downgrade your hosting to a lower tier than what was in place during delivery.
• You remove or disable optimizations we implemented.
• Google's ranking algorithm or Core Web Vitals assessment methodology changes in a way outside our control.

Cancellation

You may cancel your monthly plan at any time. To cancel, contact us at hello@wpflora.com or through your client portal. Your cancellation will take effect at the end of the current billing period. You will continue to receive full service benefits until that date.

Refunds on Monthly Plans

Monthly subscription fees are generally non-refundable once billed, as services are provisioned and resources allocated at the start of each billing cycle. However:

• 7-Day New Subscriber Grace Period: If you are a first-time subscriber and cancel within 7 days of your initial payment, and no significant work has commenced on your account, we will issue a full refund at our discretion.
• Service Failure: If we fail to deliver core services (e.g., backups failed, security monitoring was not in place) and notify you without remedy within a reasonable time, you may be entitled to a pro-rated refund for the affected period.
• Billing Errors: If you were charged in error (e.g., duplicate charge), we will issue a full refund immediately upon verification.

Plan Changes

You may upgrade or downgrade your plan at any time. Upgrades take effect immediately; the price difference is prorated for the current billing cycle. Downgrades take effect at the next billing date.

Deposits

Custom development, design, and technical project engagements typically require a deposit (usually 50% of the project fee) before work begins. This deposit is non-refundable once work has commenced, as it covers initial research, planning, and labor costs.

Project Cancellation Mid-Way

If you cancel a project after work has begun, you will be responsible for payment of all work completed to date, calculated at our standard hourly or project rate. Any deposits paid will be applied against this amount. If the deposit exceeds the value of work completed, the surplus may be refunded at our discretion.

Project Completion & Disputes

Upon delivery of the final project, you will have a reasonable review period (typically 5–7 business days) to request revisions within the agreed scope. If deliverables do not meet the agreed-upon specifications, we will work to resolve the issue at no additional cost. Refunds are not issued for completed projects where the agreed scope has been delivered.